Examples of GIFS that fit typical categories or genres, and counter-GIFS:

The classic football GIF. . .

. . . and a counter-GIF:

A classic horse racing GIF . . .

. . . and a counter-GIF:

A classic “Keep Calm” GIF . . .

. . . and a counter-GIF:

A classic “kiss” GIF:

And the counter-GIF:

Concluding pointers from Jordan . . . counter-GIFs contradict the normalized perception generated by standard Gifs. This means that there are a wide range of counter Gifs that can be used/created. There is no perfect formula for counter Gifs, but rather students should take a creative approach to contradicting the norm of a standard Gif.